Page 20 - Tata_Chemicals_yearly-reports-2017-18

Value creation
Snapshot of the capitals With market leading brands in the powerful and deliver on their promise.
salt, pulses, and spices segment, Tata Impactful campaigns such as “Sawal
Financial capital Chemicals has privileged access into the kijiye apne namak se” and “Aaj ka
FY2018 Revenue for kitchens of around 150 million Indian masaledar sach” and innovations in
Vaccum and Iodised Salt - homes. Those intimate relationships with packaging enable us to stand out in the
` 1,275.47 crore consumers on quality lend a position of competitive marketplace. This is re ected
trust, that is a foundation of our future in consistently high equity scores for the
growth in CPB. brand across various surveys. We work
Manufactured capital closely with the Innovation Centre to
Production volume - We have access to rich sources of natural apply our knowledge and develop new,
Salt: 960,596 MT capital in the form of naturally evaporated healthy products. Preparing a future ready
brine at Mithapur in Gujarat, and salt FMCG distribution network, focused on
from Thoothukudi in Tamil Nadu and relevant channels, will lend a competitive
Human capital Gandhidham in Gujarat. We source pulses, advantage.
Number of on roll besan, and spices to strict speci cations
employees - 205 from locations across the country, to With an IT enabled backbone, the business
Number of o roll ensure the highest standards of quality. is exploring opportunities in the digital
employees - 375 space to connect with consumers, share
Our processing and packing facilities are product knowledge, understand consumer
examples of responsible manufacturing. requirements, and improve operational
Intellectual capital They are located close to the raw materials e ciencies.
New products/innovation and tightly integrated into our supply
product stories - khichdi chain. Our packing centres and partner- Key measures
mix, multigrain chilla mix, owned facilities for co-packing across the
moong chilla mix, organic country, adhere to the highest standards. FY2017 FY2018
pulses, powdered rock salt, The best-in-class logistics and distribution Tata Salt franchise 25.7% 25.5%
spice variants. networks we have built mean our market share in
products are available in a wide range of powdered salt
outlets. Our operations carry certi cations segment
Social capital such as International Organization of Tata Salt outlet 16.5 17.8
Number of stockists - 3,268 Standardization (ISO) and Occupational reach Lakh Lakh
Number of CFAs - 25 Health and Safety Assessment Series
Number of distributors - 43 (OHSAS). Customer Retailers
Retail outlets coverage satisfaction 75 76
(direct+indirect) - 17.8 lakh We have increased salt production by Employee 62% 74%
Number of households more than 40,000 MT to support the engagement
consuming products - variants of value-added salts launched
148 million during the year. Our brands, Tata Salt,
I Shakti, Flavoritz and Tata Sampann, are

18 Annual Report 2017-18