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The table below shows the Company’s relative positioning, management’s view of the market,
major trends impacting the market, the potential for growth, and underlying assumptions:

Business/product Relative position Potential for growth

Soda Ash World's 3rd largest World demand is forecast to grow at ~2% p.a. through 2022

Sodium World's 5th largest Volume growth rates at above- Gross Domestic Product (GDP) levels at a compound
Bicarbonate annual growth rate (CAGR) of 2.5%. Signi cant value addition potential in the future
given its wide range of existing and new applications Integrated Report

Employees
Agri inputs (agro Increased use of irrigation facilities and increasing popularity of crop insurance
chemicals and - schemes may aid in reducing distress experienced in the agricultural community
seeds)

Salt Market leader Salt is growing at 1.5 - 2% per annum

Pulses and related Only national Government has continued to purchase surplus production, restrict imports and
products brand open up exports of certain varieties of pulses

Spices - Premium product o erings and new go-to-market models are being introduced to Statutory Reports
develop strengths in modern format stores and alternate distribution channels

Nutritional Pioneer The business has been steadily built on product conceptualisation through customer
solutions partnership, complex fermentation technologies, and gut microbiome data models

Key market trends Competitive advantages
• Consumption may drive a revival in Inorganic Chemicals Specialty Chemicals
growth as households bene t from • Manufactures cement as part of • Covers 80% of India’s districts impacting
higher wages, benign in ation and its integrated operations at the 5 million+ farmers through its
and a potential pre-election increase Mithapur site. subsidiaries Rallis and Metahelix. Financial Statements
in public spending. • Global supply chain gives a unique • Established world-class Research
• Growing awareness of brands, easier advantage in serving customers with and Development (R&D) facilities such
access to markets and changing assured supply and e cient service at as the Innovation Centre in Pune and
lifestyles are the key growth drivers competitive prices. Rallis Innovation Chemistry Hub (RICH)
for the consumer market. in Bengaluru.
• Increase in rural consumption in the Consumer Products Business
FMCG market. • Tata Sampann is the only national brand
player in the pulses market.
• Our Tata Salt portfolio reaches more
than 148 million households in India. It
continues to be a market leader in
the salt category - a testament of the
customer's enduring trust in the brand.

Strategy and KPIs 13