Page 18 - Tata_Chemicals_yearly-reports-2017-18

A privileged place

in India's kitchens

The eating habits of millions of Indians are changing.
Rising disposable incomes, increased urbanisation, and
greater health awareness are factors driving a shift in
people’s purchasing patterns and creating exciting new
market opportunities for our Consumer Products Business
(CPB). We are working with our Innovation Centre and various
institutes to develop new product variants and recipes that
boost the well-being of our citizens and transform their
cooking experience.

Our business environment

Salt and related products Pulses Spices
India is the third largest salt producer after The pulses market in India is dominated The spices industry is highly fragmented
China and USA. India’s salt production is by loose dal, which account for more than and regional in nature with the consumers'
28,000,000 tonnes* per annum. Iodised 99% of the ` 150,000 crore market. Tata taste palate changing across regions.
salt production is 6,600,000 tonnes per Sampann is the only brand in the branded Tata Sampann range of spices aims to set
annum. Branded, packaged edible salt packaged pulses space. Growing appetite benchmarks through its superior product
accounts for about two thirds aof the for branded products suggests huge quality and di erentiation by not using
edible salt consumed and the market is potential in the segment. This year, pulses ‘Spent’ ingredients.
growing at 9% (as per Nielsen, FY2018). production saw a growth of around 20%
The market continues to move towards over the last three-year's average. This has Additionally, the Company is creating and
a higher share of branded salt with the resulted in low prices throughout the year. o ering products catering to regional
continuing awareness of better product The government has restricted imports tastes. The Company’s value proposition
quality and visible purity. Specialty salts and opened up exports of certain pulses. for spices includes unique packaging
like rock salt and black salt have increased The besan market is estimated to be worth in multiple sachets for maintaining
presence in modern format stores. ` 23,000 crore and remains dominated by the freshness and guaranteeing a high
unbranded products. percentage of active ingredients like
Curcumin and Capsaicin for the pure
spices o erings.
*Source - Salt Annual Report 2016-17 Salt
Commissionerate, Government of India
(trailing 3 year average)
16 Annual Report 2017-18