Page 24 - Tata_Chemicals_yearly-reports-2017-18
P. 24

Connecting for success






                  Our chemicals business is building on firm foundations laid
                  down over nearly eight decades to forge a new journey

                  of growth. Its strategy is to pursue volume growth where
                  appropriate and grow value by getting even closer to
                  customers with a slew of value-added, branded products.

                  Our business environment
                                                     Brand       Category     Segments                 Customers
                  Global markets are characterised by sea                                              Sodium bicarbonate
                  and land borne trade of soda ash and                        Pharma (US Pharmacopeia   is used in many
                  sodium bicarbonate, the key products   Pharmakarb           and British Pharmacopeia)  industries including
                  for the Global Chemicals Business (GCB).   Medikarb         Pharmaceutical (Indian   food and animal
                  Manufactured primarily in China, the EU,   Sodakarb         Pharmacopeia)            feed production,
                  USA, Turkey, and India, these products are   Alkakarb       Food                     dyes, intermediaries
                  consumed in a variety of applications.         Bicarb       Animal and poultry feed
                                                     Dessikarb                                         leather, and jaggery.
                                                     Hemokarb                 Food grade dust          It also has
                  Our manufacturing sites are located in   Briskarb           Explosion suppressant    pharmaceutical
                  regions abundant with salt and limestone                    Haemo Dialysis           and haemodialysis
                  or natural trona, the key raw materials for                 Flue Gas Treatment       applications.
                  the products. We expect a challenging
                  global soda ash environment in the   DetMate   Soda ash     Detergent                Businesses
                  coming year. Soda ash prices in Europe                      Flat glass - construction   Flat glass is used in
                  may reduce due to signi cant capacity                       and housing; commercial,   construction and
                  added in Turkey. Prices in China, which                     o ce and retail space; and   automotive industries.
                  saw some correction in 2017, have  rmed                     automotive sector
                  up and are likely to be in a narrow band                    Container Glass - soft drinks,   Container glass
                  of about $40. In India, healthy GDP   Dense                 Beer, Indian made        used in the drinks,
                  growth and low per capita consumption   soda ash  Soda ash  Foreign liquor,          pharmaceuticals, and
                  has helped us operate successfully in                       Pharmaceuticals, tableware,   tableware sectors.
                  extremely competitive markets with   Light                  glass etc.               It is a key input to
                                                     soda ash
                  imports coming from all the major soda                      Detergents               detergents, and
                  ash and sodium bicarbonate producers.                       Chemicals - sodium bi    other chemicals
                                                                              carbonate, sodium silicates,   manufacture.
                  We also expect a di cult domestic                           other chemicals
                  soda ash market in the next year. An                        Dyes and intermediaries
                  additional 0.625 million tons per annum                                              Individual house
                  (MTPA) capacity may come on-stream.   Tata Shudh  Cement    Construction             owner, small builders,
                  A 5% increase in soda ash demand may                                                 retail
                  marginally reduce the share of imports,   Magadi           Industries, animal feed   Households,  industrial
                  with Europe strengthening its position   moore   Salt      application               customers
                  as the key exporter and China losing its   brands
                  signi cance. Despite the challenging   Crushed   Crushed   Sodium silicates, animal   Industrial customers
                  scenario, we project a marginal increase   re ned soda  re ned soda  feed and poultry feed
                  in our realisation. At the same, we see a   Caustic soda  Caustic soda  Paper, textiles, dyes, chemicals   Industrial customers
                  rise in variable costs resulting from higher
                  fuel costs.

                  22   Annual Report 2017-18
   19   20   21   22   23   24   25   26   27   28   29