Page 21 - Tata_Chemicals_yearly-reports-2017-18

Risks Opportunities

• Aggressive competition from • Strengthening markets to grow the
unorganised market, regional players, core portfolio – growth in micro Consumer engagement
and private labels market segments in salt and modern 1. Consumer research
• Changes in environmental norms in channels in Foods a. Segmentation studies
areas such as circular economy and • Addressing evolving consumer needs b. Usage and attitude studies
recycling plastic waste, and other through new products and scaling
regulations them up, addressing di erent health 2. Product development
• Variable commodity prices dimensions through everyday foods a. Consumer research programme for
• Improving operational e ciencies new product development
through use of technology b. Consumer Focus Group Discussions Integrated Report
Our sustainability-lead growth (FGDs), quantitative and
Key material issues unique to CPB: qualitative studies
• Green manufacturing including energy and waste management c. Cooking observations
• Product stewardship to deliver excellence
• Sustainability, health, and environmental impact of the supply chain 3. Consumer feedback and
• Community development understanding
a. Brand track and awareness studies
b. Customer satisfaction surveys
Key sustainability goals Achievements c. Stockist meets

Development of recyclable packaging for Successfully piloted in Delhi d. Retail audits
Tata Salt e. Market visits
Energy e ciency Conversion of double conveyor/machine 4. Insights from consumer interaction
to single conveyor
(Junoon programme) Statutory Reports
Achieving 100% resolution of product 100% root cause analysis and resolution a. Consumer home visits
quality complaints and highest standards of product quality complaints b. Product ideation and improvement
of product stewardship c. Retail visits
Safety incidents 2 lost workday cases (LWC) and
1 restricted workday case (RWC) 5. Nutrikart
Online sales to customers

Future plans for each category
Salt Pulses and besan
We will strengthen our position in markets Our portfolio will expand with the
to grow our portfolio base and increase introduction of value-added pulses and
penetration of products such as Tata besan-based products. By investing in Looking ahead
Salt Lite, Tata Salt Plus, Black Salt and regional packaging centres and scaling • Drive Thought Leadership through
Rock Salt where demand is increasing up our direct to stockist model, we aim to new and innovative products and Financial Statements
through organised retail channels. New increase the freshness of our products in platforms
product launches will allow us to meet the the market. Our focus will be on modern • Scale up new launches with pan-India
evolving needs of urban consumers. retail formats and e-commerce, which is footprint expansion
growing fast across India. Investments in • Continue strengthening distribution
Spices brands will drive volumes. presence in relevant channels
Marketing investments will scale up • Accelerate brand investments,
volumes of existing products to establish New foods and mixes strengthen brand preference
product superiority. We will also bring new We are exploring accelerated pilots such • Expand the width of sourcing
products to identi ed white spaces within as organic to reduce the time to bring • Scale up exports in countries with
the spices market. new products to market. We will accelerate large Indian diaspora
new product launches under Tata • Explore higher cost e ciencies in
Sampann in collaboration with partners supply chain
like Star Bazaar and Amazon.

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