Page 19 - Tata_Chemicals_yearly-reports-2017-18

Market segments
Category Products Brands Integrated Report

Salt Vacuum evaporated salt, Rock salt, Black salt, Crystal salt Tata Salt
Low sodium salt Tata Salt Lite
Double forti ed salt Tata Salt Plus
Solar salt, Cooking soda I Shakti
Flavoured salt Flavoritz
Pulses and besan Unpolished dals - high protein dals range of 19 variants Tata Sampann
Besan - low oil absorb besan anda ne besan
Organic dals range

Ready to cook mixes Khichdi mix, multigrain chilla mix, pakoda mix, moong dal chilla mix Tata Sampann
Spices Pure spices, blended spices Tata Sampann
Key revenue drivers of our CPB value chain Statutory Reports

Salt Pulses, Besan Spices
Raw material Access to naturally Purchase from Sourced from farms where the climate is
evaporated brine at Mithapur locations with conducive to cultivating the best spices
strict product including turmeric from Salem and chilli
I Shakti Salt from Tuticorin and speci cations for from Guntur
Gandhidham superior quality
30% of the product is sourced at harvest
time
Processing Vacuum evaporation process at Mithapur Processing close to Processed in facilities certi ed by British
and packing plant, transit, and repacking at 28 CFAs source for supply Retail Consortium (BRC), Halal, United
across the country chain e ciencies Kingdom Accreditation Service (UKAS), Financial Statements
Sedex, Spices Board, and Food Safety and
Standards Authority of India (FSSAI)
Logistics Captive rake siding at Mithapur, a strong Transit from milling Transit from Cochin to CFAs via road
Carrying and Forwarding Agent (CFA) locations to CFAs
and road transport network ~98% rail via road
coe cient
Distribution Reaches 17.8 lakh retail outlets through Available through Direct reach to ~50% of salt outlets in
a network of 43 distributors and 3,268 modern stores, operational states
stockists e-commerce, and
Nutrikart
Consumer Reaches over 148 million households Loyal consumer Phased launch in 16 states completed
annually base and high across North, East, and West India
brand recall
Consumer products 17