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Stakeholder engagement Opportunities: Tata Nx sees great Because the nutraceuticals industry is
We have designed a customer care process potential in the market for ‘super foods’, still evolving, we will ensure that our
to consistently address customer queries. It products with no/low sugar content, consumers grow along with us. We will
will mirror existing customer care process 100% natural o erings, products that o er help them understand their nutritional
for Tata Salt and Tata Sampann. We will weight management, stress management, needs as we serve them through
address product replacements through our and boost immunity. We will grow by customised products.
vast network of sales eld force. tapping this potential and provide
customised o erings to address speci c Five-year strategy
Risks and opportunities need states. After a gestation period, we We will relaunch Zero Sugar in early July.
Risks: Product safety is a risk for any plan to address kids segment as well. Based on the feedback received from
food producer. We work continuously the pilot launch, our team is revising
with regulatory authorities to ensure Sustainability led growth the pricing and packaging. We are also
our products go beyond compliance In early stages, we are starting with 2P working on di erentiated concepts
standards. We appreciate that because partners with robust quality management in functional foods. Sugar variants,
‘nutraceuticals’ is an emerging category, systems in place. This allows us to be agile supplements based on proteins, vitamins,
regulations are still developing and we and lean and develop an asset light model. minerals are in the pipeline. We are
need to be abreast of incoming changes In choosing our partners we evaluate working with some of the best labs in the
in regulations. their nancial robustness and technical country to develop innovative o erings.
capabilities.

Key performance indicators
• Number of products developed - sweeteners and functional • Brand equity - Tata Nx believes that it can be a nutritional
food powders (FY2019) solution provider that helps bridge the nutritional need
• Topline ` 1.8 crore (FY2019) gap with the consumer, helping them lead active healthy
• Consumer acceptance of innovative formats - FGDs and lifestyles
market feedback • Safety - will comply to the FSSAI on safe food manufacture
and sale

Looking ahead

Grow Tata Nx into a ` 2000 crore business
by 2028 with a rich portfolio of science-
based products to cater to di erent need Strengthen our idea bank and work with
states of Indian consumers. leading partners in health and nutrition.
Leverage identi ed strategic partners
for innovation, IP creation, and manufacturing.
Understand the key need states of the
consumers and o er nutritional bundles
in di erent food formats wherein the
main focus will be on taste with the Get the product right at the outset with
product promise of being 100% Bioeasy. signi cant support from the subject matter
expertise of our peers at Consumer
Products business.
Develop stringent action standards for
Build a strong brand equity in the science-based di erentiation.
minds of the consumers as being
the Nx level of nutritional partner. Become a one-stop solution for Indian
family's nutritional needs.

30 Annual Report 2017-18