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Zero sugar - the 100%

natural sweetener

T
India is home to 65 million con rmed diabetes patients with another Tata Zero Sugar Propositionata Zero Sugar Proposition
30 million in the pre-diabetes group. Obesity as a lifestyle disease is
slowly gripping our population. Indian men and women occupied Indian diet lacks certain Integrated Report
micronutrients
the 5th and 3rd rank respectively for obesity in the world in 2014.
The statistics demand a lifestyle overhaul from the Indian population
to stay healthy.
Health needs and
With increasing awareness of such health risks and ailments, people lifestyles are changing
are becoming conscious and making attempts to reduce their sugar
intake. They are seeking out healthy alternatives to sugar including
sweetener Rising incomes also mean that people are willing to pay a
premium for better and healthy products. Lack of exercise and
irregular food habits
These factors have created signi cant opportunities for the
growth of India’s nutraceuticals sector – a mix of nutrition and
pharmaceuticals. This sector is focused on science-based nutrition.
Tata Nx, Tata Chemicals’ foray into nutraceuticals in retail space, Led to de ciencies Statutory Reports
is seizing this opportunity. Tata Nx aims to deliver on our 100% and ailments
Bioeasy promise- next level of nutritional solutions for a healthy
life. We want consumers to view health as nutrition-based and not
medicine-based, and innovation in food science is helping us deliver
this promise. Tata's trusted mission to provide
world-class nutritional ingredients
Tata Nx Zero Sugar is one such such as Zero Sugar
o ering. A one of a kind, non-arti cial
sugar substitute made from natural
extract of stevia. It has low GI, which Natural foods are
makes it an ideal sweetener for people good for health
who have been advised to reduce
their sugar intake or avoid sugar. The
herb stevia has been globally used as a natural sweetener for several Financial Statements
decades. It is 100% natural, with no calories, and is 300 times sweeter
than sugar. Natural and science-based and R&D -
a specially created range of nutritionals
for new-age Indians
Tata Nx Zero Sugar was awarded the Ayush Kamal Ratna for India’s
Best Natural Sweetener in Swadeshi National Award ceremony in
April 2017.

100% Bioeasy
Awaiting relaunch in July 2018, Zero Sugar will be available in
modern trade stores in select cities and Amazon.

Through products such as Tata Nx Zero Sugar, we will continue to
provide products that people shall trust - an important building block Achieve health and wellness
of the Tata Empire.

Nutritional solutions - Case study 31