Page 31 - Tata_Chemicals_yearly-reports-2017-18

Snapshot of the capitals

Financial capital
We have set a target of
~`1.8 crore through sweeteners
an functional foods in FY2019.

Manufactured capital
We have partnered with leading
2P manufacturers for sweeteners
and functional foods. This enables
us to keep our model lean and
agile. Launch production for Zero Integrated Report
Sugar is 2.2 tonnes. Production
Key revenue drivers of our value chain plan for functional food is yet to
• New product launches be nalised.
• Distribution reach
• Brand salience - leveraging the trust that comes with being a Human capital
Tata product and linking it to innovation and science Our business team comprises ve
• Stores visibility members. They work alongside
• Trials and awareness creation scientists at the Innovation Centre
SMEs in CPB.
Value creation solve health problems from a nutrition-
Tata Nx uses its access to a number of based rather than medicine-dependent Social capital
capitals to meet the emerging needs of standpoint. They use agile approaches to We are currently using CPB’s
Indian consumers seeking to improve their rapidly prototype and test new products extensive supply chain and
health and nutrition level. It combines the and bring them to market at speed. distribution network to ensure Statutory Reports
intellectual capital assets of Tata Chemicals’ Consumer is at the centre throughout availability and reach. We are
Innovation Centre with the human capital the development cycle. looking at an aspirational market
and knowledge resources of our established share of 8% (functional food
Consumer Products Business and its deep Manufacturing is currently managed by and vitamins/probiotics market)
reach into the Indian food retail sector. trusted and well quali ed partners as we by 2028. The Nx division shares
We have a young and energetic team that invest in and build captive capacity. For the distribution channel with
understands the market. The social and supply chain, packaging, and distribution Consumer Products Business.
relationship capital that comes from our we rely on the expertise of our highly
intimate understanding of Indian consumers experienced colleagues in the Consumer Intellectual capital
works alongside the nancial resources Products Business. Together we capitalise With low glycemic index (GI),
that come from a being part of the Tata on the vast reach we have through our Zero Sugar is an ideal sweetener
group. By combining these assets we have established salt, pulses, and spices brands to for people with sugar ailments.
been able to create, bring to market, and ensure that Tata Nx products are available in In 2017 it was named India’s
commercialise new and innovative products. the places where our target customer group Best Natural Sweetener in the Financial Statements
shops regularly. Swadeshi National Awards. Our
Scientists and food technologists at the portfolio will contain science
Innovation Centre are working on new food Tata Nx portfolio has a common underlying backed, IP protected o erings.
formats that supplement regular product promise of being100% bioeasy.
diet with missing micronutrients. Bioeasy embodies the Tata Nx product Natural capital
Their objective is to look and attributes that provide the next level of Zero Sugar is 100% natural made
nutritional solutions for a healthy life. from lactose, steviol gycosides
Our target consumer group is the 25-55 and a fruit extract. Lactose is all
year-old, ambitious, well-informed and natural milk sugar comprising of
increasingly aware of health and wellness glucose and galactose. Stevia is a
issues. It demands high quality products herb that has been used globally
from a trusted source making the Tata as a natural sweetener for several
name a valuable asset. decades.

Nutritional solutions 29