Page 37 - Tata_Chemicals_yearly-reports-2017-18
P. 37
Developing
superior seeds
Metahelix is the wholly owned subsidiary rice hybridisation is relatively low due to breaking innovation was awarded the Integrated Report
of Rallis India Limited. The Bengaluru based various factors. Taking up this challenge, Tata Innovista Global Award in 2015.
agricultural biotechnology Company the Company is persistently developing Today, small and medium land holding
develops traits and technologies for crop newer rice hybrids to address varied culinary farmers growing hybrid rice across the rice
protection and improved productivity. It preferences. Today, hybrid rice forms nearly belt of India are demanding signi cant
creates and commercialises high-quality one third of its revenue. volumes of MC-13 seeds. During the year,
hybrid seeds. Metahelix’s Dhaanya Seeds it achieved nearly 100% volume growth –
is emerging as a household name among In 2013, Metahelix launched MC-13, India’s an important milestone for a new product
millions of India’s farmers. Seen as an rst ever hybrid bold rice. Bold grain rice launched ve years back.
innovator, Metahelix consistently develops segment represents one fourth of the
and delivers new hybrids. country’s rice grown area. It is unique - Continuing to march ahead with it slogan
being the only segment that is used in Metahelix also launched a
With a diverse portfolio of crops including processed foods such as rice akes, pop rice, hybrid in the ne rice segment branded as Statutory Reports
rice, maize, pearl millet, cotton, and idli, dosa, and namkeens apart from direct MR 8666.
vegetables, Metahelix recognises that consumption as steamed rice. This path Financial Statements
Agri solutions 35