Page 30 - Tata_Chemicals_yearly-reports-2017-18

Boosting the nation's

health with new

nutraceutical products

Changing lifestyles and consumer health habits in India are creating

exciting demand for a range of new food products. These sit at the
intersection of markets traditionally served by FMCG and pharmaceutical
companies. This fast growing world of ‘nutraceuticals’ is a hotbed of
innovation. We are applying innovative food science, combined with our
traditional strengths in consumer products, to create offerings that provide
the healthy and tasty missing nutrients to bolster the diets of Indians.

Our business environment to reach $8.5 billion by 2022 from $2.8
The Indian diet has historically lacked certain billion in 2015. In 2015, India accounted for
micronutrients. This was not a concern for a share of around 2% of the global market
many years until now. Current times have and is anticipated to increase to a value of
seen signi cant changes in lifestyles, food approximately 3%. This is owing to country’s
requirements, and subsequent adverse large population base, increasing urban belt
e ects on overall well-being. Complete lack and awareness. While dietary supplements Brands, products, market segments,
of exercise is not uncommon. This has led to segment accounted for 65% percent of and customer
a rise in ailments arising out of de ciencies Indian nutraceuticals market in 2015, the Our current o ering is Tata Nx Zero Sugar
and poor nutrition. remaining 35% was occupied by functional which is a 100% natural sweetener with low
food and beverages. Indian nutraceuticals glycaemic index. It is best suited for people
The environment is ripe to understand and industry is one of the rapid growing markets who have been advised to avoid sugar and
address nutritional needs and de ciencies in Asia Paci c Region (APAC), anticipated to for people who are calorie conscious. Tata Nx
through food formats. And to that e ect, we grow at CAGR 12%. Zero Sugar was awarded the Ayush Kamal
can already see interesting trends in market. Ratna for India’s Best Natural Sweetener in
The traditional pharmaceutical companies Tata Nx is Tata Chemicals' foray into Indian April 2017.
are exploring opportunities in food and nutraceuticals for retail. Tata Nx promises to
typical FMCG companies are moving deliver nutrition in its best form; backed by At its inception, Tata Nx is targeting the new
towards functional foods with health science; to ful ll the daily nutrition needs of age ambitious 25-55 year-old young Indians
bene ts. Hence, the birth of the fast moving today's fast paced lifestyle of our consumer who require food that provides nourishment
health goods (FMHG) segment, worldwide Its aspirational market share stands at 8% every day. In the long run, we strive to create
known as Nutraceuticals. More and more (functional food and vitamins/probiotics a one-stop solution for all nutritional needs
companies from pharmaceuticals, over the market). The sweetener category is about of an Indian consumer across age groups
counter (OTC) and FMCG are entering into ` 550 crore which opens a huge opportunity and lifestyles.
this high growth segment. for Tata Nx Zero Sugar to claim the natural
sweetener space. The shift from sugar may We will be present in segments like
According to a study jointly undertaken by still be years away but we can see a trend sweeteners, functional foods, pre/probiotics
Assocham and market researcher RNCOS, towards low calorie and natural sweetener with di erentiated science-backed o ering.
Indian nutraceuticals market is expected

28 Annual Report 2017-18