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Low agricultural productivity is a challenge agronomy practices. It analyses crop
GROWTH STORY
for India. The problem is about knowing growth pattern and forecasts crop health
the right way of using the agricultural to provide right plant growth nutrients to
Rallis pursues big inputs, adopting productive farming enhance health. It determines plant stress
and likely pest and disease impacts to
methods and having access to necessary
ideas to solve for expert support services. provide right crop protection products.
agriculture Gathering the knowledge gained through It thus provides them necessary
intervention initiatives across the crop life
years of R&D and farmer engagement, cycle. Further, post-harvest, the farmers are
Digital solutions to Rallis has developed a holistic approach provided with market price information for
support farmers
for this – Rallis Samrudh Krishi® (RSK). With selling their produce optimally
Samadhan App efforts directed to addressing farmer needs This kind of intervention and hand
in a programmed manner, RSK facilitates
Provides farmers direct access to Rallis' in enhancing farm productivity and farmer holding has benefited several farmers by
product details, Package of Practices income. enhancing their productivity and income
developed by R&D and real-time
weather and mandi prices. With RSK, Rallis engages with a select set levels. Our focus now is to systematise this
initiative and deliver the gains consistently
Drishti of farmers at an individual level. It assists across geographies.
Provides weather forecast, crop and crop them in determining their soil quality
stage, forecast the current and projected based on geography and provides right
crop health, soil moisture, nutrient index, soil health enhancing products, high-
plant stress and likely pest and disease. quality seeds and helps them adopt right

Metahelix being a relatively late across various product demonstration
GROWTH STORY
entrant in the ~` 3,000 crore cotton and pre-season activities. It enabled
Metahelix seed market was a small player in the team to reach out to about 6 lakh
farmers and 4,000 retailers and create
the segment. However, with efforts
delivers growth to understand farmer requirements, top of the mind recall. The campaigns
and prosperity with develop right products and take were accentuated by outdoor media and
hoardings, point of sales communication
it to farmers through innovative
Maha-Sambhav means, it emerged as a key player in and WhatsApp videos. All these efforts
Maharashtra. The Company developed paid rich dividends and the Company
a new cotton hybrid seed, Aatish, that was able to grow the ‘Aatish’ brand by
Metahelix, a wholly-owned subsidiary of delivers the attributes of early yield’, more than six times last year, making
Rallis, has significant presence in hybrid ‘big boll’ and ‘easy picking’ which are ‘Maha-Sambhav’ possible.
seeds and in the biotech space. It has the most favoured requirements of
benefited millions of farmers across India cotton farmers today. This product
with its innovative hybrid seeds and gives handsome yields in lesser time,
outreach programme. enabling farmers to have the produce
for sales by Diwali (the festival of wealth)
‘Maha-Sambhav’ was the rallying call taken and also avoid problems relating to low
in 2018 which helped it in expanding rainfall and pest & disease incidence.
volumes of its new flagship cotton hybrid
‘Aatish’ in Maharashtra and catapulted it Communication messaging based
into the million-packet league. on the hybrid’s key attributes was
consistently undertaken through the
campaign – “Aatish Yani Khushiyo Ka
Aasman” (“Aatish stands for Happiness”)

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