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Integrated Annual Report 2018-19

Risks

Competitive risk Dynamic regulatory environment institutes ICT (Mumbai) and CFTRI
• Increasing competitive intensity with • With Nutraceuticals being an (Mysore) and appropriate FICCI and CII
domestic and global players who are emerging category, it is critical that networks. We continue to work closely
with regulatory authorities to ensure
introducing stevia-based products the authorities understand the efficacy our products meet all compliances
• Stringent health & safety norms and and effectiveness of the product by and we remain abreast of incoming
competitive pricing threats in Europe leveraging the expertise of academic regulatory changes Integrated Report

Opportunities

• With increasing disposable incomes and is expected to provide immense growth recommended for children and other
rising awareness for health and dietary potential immunocompromised adults provides
needs, the consumers are increasingly • FSSAI’s notification to products unique positioning to our product, Zero
adopting Nutraceuticals. The segment using artificial sweeteners (excluding Sugar - a stevia-based sweetener, which
is witnessing significant investment and stevia) be labelled as not safe / not is made from 100% natural ingredients

Strategies

Target IP protected and Strengthen pipeline margins and loyalty and the emergence of
differentiated offerings • With rampant protein deficiency in new points of sale that integrates with daily
With more F&B companies resorting to new Indians and increasing consumption experience, our strategy will be to:
technologies to reduce sugar content in their of gummy vitamins, we will target • Explore new and unconventional
products, our strategy is to: strengthening pipeline with functional channels to supplement existing Statutory Reports
• Maintain a competitive advantage by foods, probiotics and gummy vitamins distribution network
developing science-based IP protected • Engage with end-users in new and
offerings in nourishment, correction and Enhance distribution and customer personal ways such as digital media,
replacement domains engagement at schools, offices, etc.
• Launch stevia-based formulations With the trend of retailers increasingly
labelled as low sugar/low calorie investing in own private labels to drive

Tata Nx Zero Sugar is a one-of-its-kind offering
GROWTH STORY made from non-artificial sugar substitute –
lactose (natural milk sugar), steviol glycosides
(extracted from stevia herb) and a fruit extract.
Accelerating 100% natural, with no sugar, this product has
growth by scaling a low Glycaemic Index as compared to regular

Zero Sugar sugar, making it appropriate for people who
have been advised to avoid or reduce their
sugar intake. Financial Statements
Post its successful pilot run in FY 2017-18, we
relaunched the product in July 2018, exclusively
on Amazon and at select stores in Bengaluru,
Chennai and Hyderabad. Vital for individuals
seeking health or fighting ailments, the product
Tata Nx Zero Sugar has been recognised
For deeper insights into with the Ayush Kamal Ratna for India’s Best has been well-received. We are now focussing
our product portfolio, Natural Sweetener in Swadeshi National on scaling-up distribution and supplying it on a
please refer to page 06-07 Award ceremony in April 2017 pan-India basis.

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