Page 55 - Tata_Chemicals_yearly-reports-2019-20
P. 55
Integrated report Statutory reportS Financial StatementS
Value Chain
Research & development Raw material sourcing, processing Distribution and logistics Farmer support services
We have proven and manufacturing We reach 80% of districts We have initiated services
capabilities and strong We procure quality raw materials from in the country through our using digital technology
R&D and execution long-term suppliers and process them at our strong network of dealers to enable farmers to
capabilities. We leverage own plants to manufacture products using and retailers to take our access timely information
our expertise in science to optimal resources. We also engage with innovative offerings to the on weather, market prices
develop superior, viable organisers and grower farmers in production farmers. and crop environment.
and environmentally of Hybrid Seeds which are further processed
sustainable products. & packed at seed processing plants.
Read more in Management Discussion and Analysis for more
Pg 109-110 information on our operational performance
Rallis celebrates farmer’s success with Zygant and Ayaan
Rallis introduced two new brands for Rallis marketing team took the challenge from centre of plot) was selected in both
Paddy farmers – Zygant and Ayaan. of establishing their value proposition comparative plots and panicles were
Zygant delivers excellent stem borer among farmers with ‘Harvestivals’ harvested and total number of panicle
control and root growth which helps in marketing initiative. and hills were counted. 10 panicles
early crop establishment, profuse tillering As progressive farmers commonly use were selected at random from both the
for additional yield and lush green both granule insecticide like Zygant and plots to measure their length, grains per
canopy growth. Ayaan is an excellent Strobilurin fungicide like Ayaan in their panicle, grain colour, weight, no. of chaffy
combination Fungicide to prevent paddy field, farmers were selected from grains and finally thresh the grains of all
disease. It induces uniform panicle across states. Both Rallis and popular panicles and weigh it.
emergence for grain filling and colour. MNC brands were used at adjacent The result: The Rallis team got exciting
It also influences the flag leaf to remain
green and erect longer for additional and fields and plots were well maintained till feedback from these Harvestivals. The
farmers were happy and satisfied with its
harvesting time.
good quality harvest. Both are completely
safe for environment and user-friendly. Post this, field days were organised at results. Several farmers got 4-5 Quintal
of additional yield and excellent Paddy
farmers’ fields to determine results. A 1x1
meter size area (3 locations randomly grain quality.
53