Page 51 - Tata_Chemicals_yearly-reports-2019-20

Integrated report Statutory reportS Financial StatementS

Empowering customers customers. It powers our global chemical
with ChemConnect operations and remains at the forefront of
redefining customer experience. Its success
ChemConnect is our cloud-based web can be gauged from the fact that more than
application, providing real-time access 99% of orders are effortlessly booked by our
and services on the go. A one-stop shop channel customers through it.
solution, it makes available information and
data, facilitates transaction tracking and We continue to add more features to make
eases conducting business through facilities the application more robust. During the
like order booking, MIS, banking, balance year, we completely stabilised customer
confirmation, complaint management etc. empowerment and business transparency.
We also added online channel finance
Launched initially in the B2B context of facility through banks for instant low-cost
Indian Chemical operations, ChemConnect finance which has been well received by
today helps serve our customers (business channel partners. It will be instrumental in
partners) and goes right upto the next tier growing theirs as well as our business.
of our customers’ customers i.e. the end

Over 99% of

orders are

effortlessly

booked by

our channel

customers using

ChemConnect

49