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secondary source of livelihood for the farmers, for which establish their respective production unit. At Mithapur,
activities like FMd vaccination, HS vaccination, deworming six clusters/group enterprises have been formed. They are
camps and animal health camps were undertaken. In FY Bandhani, Rexene & Leather, Bead work, Jute, Block print and
2019-20, approximately 56,000 cattle were covered under Coconut Fibre products, which are also linked to okhai for
the cattle health and breed improvement initiatives. providing a marketing platform for the same.
The Kasturi initiative is helping develop women farmers in
self-leadership, family management and ability to serve as Ensuring Environmental Integrity
community catalyst in Agripreneurship. The Company is working on maintaining ecological balance
and conserving natural resources through participatory
Non-Farm based livelihoods: approach for environmental sustainability. Biodiversity
Skill development – conservation programmes continued at Mithapur with
projects like recovery of coral reef, conservation of whale
The Company is running skill development programmes in shark, mangrove plantation, rejuvenating indigenous flora
different locations to train unemployed youth and facilitate and fauna and environmental education initiatives.
in their employment or entrepreneurship development.
The vocational skill training includes Fashion & Technology, The Whale Shark project at Mithapur focusses on habitat
Welder technician, Fitter technician, domestic electrician, study and research on migratory pattern and breeding
Beauty & Wellness, etc. Attendant operator Chemical Plant, biology of this fish.
Nursing Assistant, Electronics technician, Bar bending,
Formwork carpenter, diploma in fire & safety, Mechanic during the year, 44 whale sharks caught accidentally in the
diesel, Automation, etc. The Company has set up technical fishing nets along the Saurashtra coast were rescued and
skill training institute at Mithapur which has Affiliation released taking the total rescue figure since the inception
with National Skill development Corporation (‘NSdC’). The of the campaign to 787. The Company is also working with
Company is also supporting Tata Strive Centre for running the Eco Clubs in schools at Mithapur to raise awareness on
skill development centre at Aligarh and Industrial Training environment conservation. The Company participated in
UN Convention on Migratory Species-CoP 13 at Mahatma
Institute (‘ITI’) at dwarka. during the year, more than 1,550 Mandir in gandhinagar.
youths were trained on different vocational skills which would
help them get employment or start their own enterprises. Under the greening programme, the Company planted
1.04 lakh mangroves in dwarka, gujarat and Sundarbans,
Promotion and development of traditional handicrafts – West Bengal.
Okhai: With the objective to create livelihood opportunities
for rural women artisans, okhai has been able to impact 2,366 To further its effort, the Company has established C-SCAPES,
through the Company as a dedicated knowledge, research
artisans across India. okhai provided support to the artisans and field implementation institution in Mithapur.
through training, design development and online retail of
the crafts. okhai worked as a bridge between the artisans Land development programme, Water management and
and the customers for scaling up the sale of their handicraft conservation programmes like recharging by well recharge
products by understanding customer needs, manufacturing structures, water harvesting by check dam, community pond
the products with the help of the artisans and facilitating in structures, etc. were carried out at gujarat.
sale through the okhai website and its sales outlets. during
the year, 600 products were launched online. okhai’s sales has The Company established a dry waste processing plant at
increased by 58%, impacting many more artisan groups and Mithapur, launched under the Swachh Bharat Abhiyan.
increase in their income. okhai is now being recognised as a
Sustainable & online Fashion Brand with over 1,90,000 online Enablers for social, economic and environmental
followers and 40,000 online customers. The first flagship store development
is under renovation in Mumbai and will be launched shortly. Good health & well-being:
Cluster development programme strives to develop Improving the health of the rural community is an important
entrepreneurship qualities in rural women and guide them part of the Company’s overall strategy. This year, 21,718
adeptly engage in productive enterprises. The Company people were benefited through health awareness camps,
organised training on entrepreneurship development for counselling & treatment and nutrition programmes. In
all the women members of Self Help groups cluster, so Sriperumbudur (Tamil Nadu) and Mambattu (Andhra
that they are equipped with entrepreneur skills and can Pradesh) herbal-based kitchen garden was promoted as a

160 I INTEgRATEd ANNUAL REPoRT 2019-20