Page 39 - Tata_Chemicals_2018-2019

Integrated Annual Report 2018-19

Pulses and besan have an important delivering the authentic taste and Integrated Report
place in the traditional Indian cuisine crispiness.
and are omnipresent in Indian kitchens.
While besan is used in multiple snack Chillas made out of besan or moong
dishes, pulses are consumed daily paste is a very popular dish in north
and reputed for their health benefits. India. Compared to traditional laborious
They provide adequate energy supply method of chilla preparation, Tata
from proteins, complex carbohydrates, Sampann Moong Chilla Mix is a dry
fiber and minerals for meeting various spiced mix which can be made into a
dietary needs. batter with the addition of water, thus
eliminating all the other steps. It is
Good as it may sound, the fact is that ready to be cooked and served in less
many traditional Indian foods prepared than 15 minutes.
from besan are considered unhealthy
and some pulses-based dishes have The Multigrain Chilla Mix is a high Statutory Reports
lengthy cooking methods. This is far protein, ready-to-cook, convenient mix
from what today’s convenience and offering a fast way to boost body with
health seeking consumers want. Two a good 20% of calories coming from
such famous snacks are Chillas and the protein and not the sugars. It has
Pakodas. Deep frying pakodas leads the goodness of multigrain and extra
to significant oil absorption making it protein content in comparison to the
unhealthy. Chilla requires significant besan chilla mix.
preparation time and prior planning as
the recipe demands overnight soaking The Multidal Chilla Mix combines the
of pulses followed by grinding goodness of the multiple common
GROWTH STORY and cooking. pulses consumed by the Indian
population and is again a rich source
The Tata Sampann Nutrimixes value of the protein and fiber.
Ready-to-cook proposition is aimed at key consumer Our products are differentiated from
needs like convenience, authenticity
nutrimixes and nutrition through a differentiated other products in the market due to
product range. The proposition is based
our expertise in pulses and spices,
on traditional Indian wisdom presented the right choice of ingredients and
Packaging, taste, in a contemporary format. Our portfolio authenticity in taste. We have ensured Financial Statements
nutrition and includes Pakoda (Bhajji Bonda) Mix, none of our products have artificial
Moong Dal Chilla Mix, Multigrain Chilla
colours or preservatives and remain
convenience Mix and Multi Dal Chilla Mix. true to the promise of being “Sarvagun
for modern-day Tata Sampann Pakoda Mix is made Sampann” and bringing traditional
nutrition into everyday meals. Our focus
consumers with our unique formulation of Low going forward, will be to capitalise on
Oil Absorb Besan which reduces the our differentiators and grow the Tata
oil uptake to retain healthiness while Sampann mixes portfolio.

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