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Integrated Annual Report 2018-19

Business risks

Environmental risks Profitability risks Competition risks
• Changes in regulatory and • Rising fuel and labour costs • Increasing competition from the Integrated Report
environmental norms • Volatility in commodity prices unorganised market, regional players
and private labels

Opportunities

• Increasing awareness of health and • Expanding our footprint along with • Cost optimisation and service-level
wellness among consumers and a focus on scaling-up portfolio with improvement that helps us deliver
their need for pure, consistent quality differentiated offerings across various an unmatched value proposition to
and convenient choices is leading to segments will enable us to reach more customers and channel partners
expanding market share of trusted homes and cater to diverse regional • Leveraging digital technology across the
brands like ours needs value chain

Strategies

Consolidate position in Tata Salt Grow Tata Sampann portfolio Wider reach and efficient Statutory Reports
and strengthen market share • Continue delivering pure and authentic operations
• Undertake brand campaigns and products with natural ingredients that • Continue building a future-ready
market-specific activities are tasty, nourishing and in keeping with distribution network and scale up
• Nurture thought leadership to offer consumer needs modern retail and e-commerce channels
innovative products like Tata Salt Lite • Expand offerings across various food • Leverage digital platforms and
and Tata Salt Plus to address consumer categories in innovative formats to technologies to connect and engage
nutritional needs enhance convenience and elevate the with customers, share product
• Leverage interesting new formats like consumer’s cooking experience knowledge and improve our presence
Herbal Salt, Rock Salt and Black Salt to • Scale-up new products to drive rapid across the value chain
address specific consumer needs growth Financial Statements

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