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Integrated Annual Report 2018-19

Key market trends

Global growth is likely to Growing Indian economy, Consumer market push Push in Soda Ash Growth in high intensity
remain softened in the supported by continued led by growing awareness, demand driven by rising natural sweeteners due to
near-term, followed by recovery of investment and accessibility, changing consumption from glass increased awareness and
a pick-up in the second robust consumption amidst lifestyles and need for sector consumption of dietary
half of 2019 supported an expansionary monetary convenience. Increasing rural foods Integrated Report
by significant policy policy stance and expected consumption supported by
accommodation by major impetus from fiscal policy rising income and aspiration
central banks levels is driving demand for
branded products in rural India

Strategic objectives and enablers
Strategic objective (SO) Enablers of our strategy

• World’s 3 and 6 largest manufacturer of Soda Ash and Sodium
rd
th
Bicarbonate respectively with strong customer relationships
Maintain cost leadership and scale the
Basic Chemistry Products Business • Unique global supply chain advantage facilitating assured supply and
efficient service at competitive prices to customers
• Access to vast natural resources in the US (TCNA) and Kenya (TCML)
contributing to 2/3 of the Company’s manufactured Sodium Bicarbonate
rd
• Approved capex of C 2,400 crore for capacity expansion at Mithapur plant Statutory Reports

• Tata Salt portfolio reach to over 170 million Indian households and
its market leadership exemplifies the enduring trust of brand among
Grow market share of Salt business, consumers
scale new products and seed new • Tata Sampann is the first national player in branded pulses
categories fuelled by science-led
differentiation in the Consumer • Focussed movement towards a full range FMCG play, scaling up in
Products Business spices and foods and also piloting products in home care
• Pan-India distribution
• Resource security e.g. salt from Mithapur

Established world-class R&D facilities housing experienced scientists at Tata Chemicals’
Innovation Centre in Pune and R&D Centre in Mithapur, Rallis Innovation Chemistry Hub
(RICH) and Metahelix Life Sciences R&D facilities in Bengaluru
Aggressively grow through scientific
innovation and acquisition of niche
opportunities in Agro, Material, Financial Statements
Nutritional and Energy Sciences Agro Sciences
of the Specialty Products Business • Covers 80% of India’s districts with 13 million farmer contacts through subsidiaries
Rallis and Metahelix
• Capex of C 800 crore approved by the Board of Rallis towards expanding formulation
capacity to service growing global demand and build technical and associated
intermediary products manufacturing capacity for backward integration

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