Page 95 - Tata_Chemicals_yearly-reports-2020-2021

Integrated Report Statutory Reports Financial Statements
1-59 Management Discussion and Analysis 147-300

d. Entity-wise Performance to meet growing demand of its key customer, Tata
TCL India (Standalone) Consumer Products Limited (‘TCPL’).
i. Operations For sodium bicarbonate, the Company managed to
Sales trend of Basic Chemistry Products is as follows: sustain the sales volume despite reduced demand,
however, prices during the year remained under
TCL India- Basic Chemistry Products Sales Volume in stress. Continuing with our strategy of focussing on
'000 MT
high value branded sodium bicarbonate sales, there
1,214 were some noticeable wins. The Company’s feed
1,055 1,057 and food brands ‘Alkakarb’ and ‘Sodakarb’ registered
33% volume growth due to focussed efforts of
market development. Its newest product, specialty
pharma-grade - ‘Medikarb’ (India’s first branded
694
634 621 pharma-grade sodium bicarbonate) showed a volume
increase of 12%.
‘ChemConnect’, the Company’s online customer portal
and mobile application, added new functionalities and
103 109 107 dashboards for ease of customer support, engagement
and navigation. Customer engagement activities
such as senior leader connect, annual reward and
FY 2018-19 FY 2019-20 FY 2020-21 recognition events for channel partners, town hall
Soda Ash Sodium Bicarbonate Salt
meetings and knowledge-sharing sessions, ‘Web pe
Charcha’, were the hallmarks of staying connected with
TCL India’s basic chemistry products business
witnessed marginal compression in FY 2020-21 the partners.
mainly due to the reduced demand and prices of Sales trend of Specialty products is as follows:
soda ash and sodium bicarbonate amidst sequential TCL India-Specialty Products Sales Volume (in MT)
drops in quarterly GDP growth. Proactive planning,
strong customer relationships, robust processes and 5,130
product configuration changes helped to withstand
the downturn. Unprecedented heavy rainfall caused
flooding and damage to the Company's salt works
leading to washing away of raw salt and dilution of
brine with a consequential increase in cost of this key
raw material. However, strict cost control measures 2,195
and rapid digitisation coupled with a lower cost of fuel 2,052
kept the total cost of production in control.
949
TCL India is the largest manufacturer of edible iodised 762
salt in the country. The Company recorded the highest
ever sale of salt at 12.14 lakh MT during the year, up FY 2018-19 FY 2019-20 FY 2020-21
from 10.57 lakh MT in FY 2019-20. The Company is
investing to increase the salt production capacity Silica FOS

TCL India is the largest manufacturer of edible iodised salt in the country.
The Company recorded the highest ever sale of salt at 12.14 lakh MT during the year

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