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Consumer Products Business

Reaching more households, improving everyday experiences
Household stories in India are changing. Millions of consumers are increasingly demanding high-
quality products that are safer, healthier, tastier and more convenient. We are building our Consumer
Products Business (CPB) around these aspirations with innovation, branding and distribution
capabilities to cater to the new age Indian consumers.

Business overview Business environment largest producers and consumer of
Our CPB houses a range of high-quality, Salt pulses. But, the industry is largely
daily use products that bring goodness The Indian salt industry is one of the unbranded and there is a need for high
to the lives of consumers. Beginning with largest in the world with several producers quality, hygienically packed products.
the iconic Tata Salt that pioneered the and a complex delivery network. Taking This presents a significant business
crusade for iodisation in India and has now this as an opportunity, the Government opportunity.
become one of the most trusted food promotes iodisation of salt under the
brands, we have extended our portfolio to National Iodine Deficiency Disorders Besan is India’s leading snack food
include salt variants, nourishing food items Control Programme (NIDDCP) to reduce ingredient. But, the industry is largely
and detergents. prevalence of iodine deficiency disorders unbranded with consumers seeking
(IDD) in the country. The Government is healthier options.
Our salt portfolio, including specialty salt further exploring the possibility of using
products, is marketed under the double fortified salt with iron and iodine in Spices
Tata Salt brand and addresses the various nutritional programs to combat the twin India is globally recognised as the home
nutritional needs of consumers. We of spices. However, the industry is highly
market our food products including challenge of IDD and anaemia. fragmented and regional in nature
pulses, spices, besan, chutneys, basmati with consumer taste changing across
rice, red rice poha, snacks and ready to This regulatory support along with markets. The industry is also largely
cook nutrimixes under the Tata Sampann rising health awareness is resulting in an dominated by regional and unbranded
brand. With this portfolio, we bring the increased shift towards branded packaged products that are suspect in terms of
traditional wisdom of Indian foods in a salt, with the segment growing by ~5% in
contemporary package to deliver the best FY 2018-19 and branded salt accounting quality, consistency and purity. This
of taste, nutrition and convenience. for 88% of the total edible salt market. opens opportunities for brands that
can address these gaps.
In FY 2018-19, we ventured into the fabric Pulses and besan
care segment with the pilot launch of Pulses, having high-protein content, are
Tata Dx Detergents to touch the lives of an important food crop globally and
customers with differentiated offerings an indispensable constituent of India’s
across the FMCG landscape. daily diet. India is also one of the world’s

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