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Integrated Annual Report 2018-19


                                                                                  Performance and
              Tata Chemicals advantage                                            business highlights
                                                                                  FY 2018-19
               Salt                            Spices
               We have one of the largest salt   Tata Sampann offers a range of   Overall Branded salt
               production capacities. This scale   high-quality, pure Spices and   sales volume
               of production when combined     innovative blends. Our pure
               with our diverse salt portfolio, high   Spices, sourced from locations   1,154,601 MT
               quality and purity, wide distribution   where climatic conditions   1,058,772 MT                     Integrated Report
               network and brand equity gives us   and terrain benefit its natural   FY 2017-18
               immense strategic advantages and   flavour, are 100% pure and have
               capabilities to grow the business   a higher percentage of active
               and cater to the requirements of a   ingredients as we never use
               large section of Indian households.   ‘Spent’ ingredients. Our blends   Tata Salt
                                               are developed with pure, fresh     Outlet reach
               Pulses                          and authentic ingredients with     19 lakh
               Tata Sampann is India’s first   recipes designed by renowned
               national pulses brand, offering a   celebrity chef, Padma Shri Sanjeev   17.8 lakh
               variety of high-quality, unpolished   Kapoor. Additionally, we offer the   FY 2017-18
               and nutritious dals apart from an   value proposition of unique 5-in-1
               organic range. We also provide   sachets packaging that retains the
               high-quality, low-oil absorb besan   freshness of spices. Our unique   Customer (retailer)
               that ensures homogeneous batter   and value-added offerings as     satisfaction index
               and makes food healthier. Our   well as our robust marketing and   76
               differentiation of quality and unique   distribution make us the brand
               offerings makes us a preferred   of choice.                        76
               brand for consumers.                                               FY 2017-18                        Statutory Reports






























            Tata Salt enjoys leadership with 25.2%* market share in overall packaged                                Financial Statements
            powdered salt market. It continues to be India’s largest distributed salt
            brand reaching out to 170 million households through 19 lakh retail outlets.   For deeper insights into
                                                                                           our product portfolio,
                                                                                           please refer to page 06-07
            *Moving Annual Total March '19

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