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By successfully tapping Kenya’s abundant sales have grown significantly from 19,813
GROWTH STORY
salt resource, Tata Chemicals Magadi tonnes in FY 2016-17 to 42,174 tonnes in
(TCML), has created a new growth FY 2018-19 with a total of 8,000 tonnes
vertical with its CRS that caters to the shipment to the US. More importantly, our
Nurturing crushed livestock as a rumen buffer leading to high product has received positive customer
feedback with a high rating. Potential
production in dairy animals. While the
refined soda product was widely popular in Kenya, we customers are completing necessary due
(CRS) portfolio, leveraged its effectiveness to create export diligence and our plant has received Good
Manufacturing Practices (GMP) certification
opportunities.
exploring for animal feed imports into Europe,
international Establishing the US market providing scope to explore new markets.

opportunities After a successful pilot study in the US, Growing the US market
we were faced with the challenge of
meeting product quality and specification While the addressable opportunity for
requirement and logistics management. low-fluoride CRS is tremendous in the
These were tackled by our cross-functional US market, we faced constraints on the
teams who undertook intensive planning production side due to bottlenecks in
to develop sustainable solutions to meet the grinding and screening process. To
customer requirements and ensure overcome this, we held consultations with
business profitability. We undertook our customers to arrive at an agreement to
shallow trona mining to meet low fluoride supply unscreened standard fluoride CRS.
content specification and revived part The move shall help us enhance shipment
of the mothballed premium ash plant to to the US while opening access to other
attain desired particle size. The supply international markets as well.
chain was optimised by creating new
storage spaces in redundant silos and in Exploring new market
Mombasa, along with reviving the We see significant potential for growth
trans-shipment facility at Kajiado to going forward as we explore markets
enable the parallel transfer of product in Africa, India, Europe and the far east.
by both rail and trucks. We have already received enquiries from
Indian, European and other international
These efforts paid-off and we have markets, where samples for trial use have
received several orders in the US. Our CRS been despatched.

Mithapur plant

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