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Specialty Chemicals Business

Nutritional solutions

Innovating to nourish everyday life
The Nutraceuticals space is booming. Products that supplement the diet with vital nutritional values,
essential for healthy and active life, are in demand. This is more so in India’s case where traditional
diets lack such nutritional values and irregular eating habits and lifestyle of modern-day consumers
are causing health problems. We are leveraging our food science knowledge and strength in consumer
products to reimagine the dietary and nutritional needs with innovative natural products specific to
Indian consumers.

Business overview and partnering 2P Manufacturers for It is expected that India’s nutraceuticals
sweeteners and functional foods. market, valued at C 26,000 crore in 2017,
We entered into the nutritional solutions
business with our brand – Tata Nx that Business environment will expand sharply at a CAGR of ~17%
targets new-age Indians demanding food to reach C 80,800 crore by 2023. The
that provides nourishment. The Nutraceutical and dietary supplements subsegment of High-Intensity Sweeteners
market is still at a nascent stage in India, ('HIS') market currently is about C 500 crore
We leveraged the intellectual expertise of accounting for ~2% of the global share. and expected to grow at 6% driven by the
the scientists and food technologists at our Dietary supplements dominate the market growing population of overweight, obese
Innovation Centre in Pune to gain better with a 65% share and functional food and and diabetic patients. On an average 5% of
insights into the human body and develop beverages account for 35% of the overall the Indian population is obese, but in the
solutions for addressing health-related nutraceuticals market. urban context, the numbers are incredibly
problems from a nutritional standpoint high. HIS is the fastest growing segment
rather than medicinal. We utilise the However, the use of nutraceutical products due to the rising health concerns with
innovative bio-easy format as a delivery is growing fast in India, especially in the aspartame and sucralose being the most
mechanism which enables optimal urban areas where the youth are keen famous sweeteners.
absorption and assimilation of nutrition. to maintain fitness and build a stronger
physique, resulting in a penetration of In recent years, stevia has witnessed major
We have a young and energetic team nutraceutical products at 22.15% in the demand due to the advantage of being
with deep market understanding. We urban areas, higher than the 6.32% in rural a natural sweetener, making it an ideal
have maintained a lean and agile business areas. The segment’s growth is further alternative of high sugar consuming nation.
model by capitalising on the Consumer reinforced by an increase in the purchasing Besides, stevia’s natural make provides it
Products Business’ extensive supply chain power and rising disposable income with the advantage of not falling under the
network for faster and deeper penetration of Indians. product category as ‘artificial sweetener’.

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