Page 134 - Tata_Chemicals_yearly-reports-2017-18

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4. What is the Company’s direct contribution to community double the income of farmers in 4 years. During the 3 year
development projects - Amount in INR and the details of of the project, approximately 2,500 farmers were benefited.
the projects undertaken? The farmers have been linked with mobile based agriculture
For the financial year 2017-18 the overall spend on CSR is support service which has helped the farmers get services as
` 17.47 crore. and when required and at the right time.
The Company’s inter-related development interventions are TCSRD has also been continuously involved in strengthening the
named as BEACoN (Blossom – Enhance – Aspire – Conserve – community based organisation for ensuring the sustainability
Nurture): of the programs. TCSRD has formed 37 farmers groups which
also include women members. TCSRD has provided training on
Blossom - Capacity building and empowerment of
group governance and democratic decision making process
local communities through sustainable and replicable
and is planning to develop a Farmer Producer Company.
handicraft development model
Four Agriculture Information Centres have been started in four
Promotion and development of traditional handicrafts – Okhai villages which is helping the farmers instantly get solutions to
Okhai Centre for Empowerment with the objective to create their agriculture related problems.
livelihood opportunities for rural women artisans worked In Babrala, TCL promoted cultivation of pulses, oil seeds and
closely with 750 artisans across India. Okhai provided support vegetables which has helped in enhancing income of the
to the artisans through training and market linkages. Okhai farmers. In Haldia, sunflower cultivation was promoted as
worked as a bridge between the artisans and the customers second crop and in Sriperumbudur vegetable cultivation was
for scaling up the sale of their handicraft products by promoted to be grown in the kitchen garden.
understanding customer needs, manufacturing the products
Animal Husbandry
with the help of the artisans and facilitating in sale through
the Okhai website and its sales outlets. During the year 160 Promotion of dairy farming: Activities in this project include
products were launched online as compared to about 50 per OPD, FMD Vaccination, HS Vaccination, Deworming Camps
year in previous years. This year Okhai added new products of and Animal Health Camps at different locations. In the financial
chikankari from Lucknow and Zardozi from Babrala. Okhai is year 2017-18, approximately 4,000 animals were examined
now being recognised as an online fashion brand with over & treated at OPDs which benefited approximately 3,500
100,000 Online followers and 10,000 Online customers. households. During the year, approximately 35,000 cattle were
vaccinated for FMD & HS in Babrala. TCL also supported cattle
Cluster Development
owners for Artificial Insemination; In Babrala, 20 new Artificial
Cluster Development program strives to develop Insemination Centres were established and more than 25,000
entrepreneurship qualities in rural women and guide them cows and buffaloes were inseminated with high milk yielding
adeptly to engage in productive enterprises. TCSRD organised genetic materials. In Mithapur and Haldia, TCL supported the
training on entrepreneurship development for all the farmers with vaccination and deworming camps.
women members of SHG clusters, so that they are equipped
Agri Allied Activities: In Haldia, TCL supported 238 families for
with entrepreneur skills and can establish their respective
fish culture and 192 households for poultry farming.
production unit.
Uday Foundation
At Mithapur, six clusters/group enterprise have been formed.
They are Bandhani, Rexene & Leather, Bead work, Jute, Block 282 youths are employed by Uday at Mithapur (200 Employees)
print and Coconut Fibre products, which are also linked to and Babrala (82 employees). Uday Foundation (Mithapur)
Okhai for providing a marketing platform for the same. continues to provide customer support to Tata Sky (a leading
DTH service), Tata Chemicals (ChemConnect) and Ministry
The products being promoted in Babrala are Karzobi, incense
of External Affairs (Passport helpline). Uday Foundation
sticks, mobile charger, solar table lamps, paper envelope, jute
(Babrala) delivers services to organisations such as Ministry of
products and paper carry bags.
Corporate Affairs (DIN verification), National Skill Development
Enhance - Enhance income of community Corporation (NSDC) and Ernst & Young (E&Y).
Agriculture Development Program Infrastructure Development Support
TCL is promoting livelihood of farmers through its agriculture Infrastructure development program is the key to rural
and livestock development programs. Under the agriculture development as it helps to improve rural economy and quality
development program, TCL organised training of farmers, of life. TCSRD since its inception has given importance to
exposure visits, field demonstration and supported with seeds this program as it is essential for the overall development of
and agri-equipment for enhancing the productivity. During community.
the year, 6,000 farmers were directly benefited from various
Projects like construction of brick pavement track, individual
initiatives.
toilets and school boundary wall were undertaken. At Mithapur,
In Mithapur, TCSRD in partnership with Coastal Salinity 1013 meter square of brick paved track, 617 meter of drainage
Prevention Cell (‘CSPC’) is implementing the Okhamandal channel and 2 cattle shed were constructed. Support was also
Samridh Gram Pariyojna (‘OSGP’) project with the objective to provided to 2 primary schools and 1 ICDS center.
132 Annual Report 2017-18