Page 146 - Tata_Chemicals_yearly-reports-2020-2021

Integrated Annual Report 2020-21

agri-equipment for enhancing the productivity. During Cluster Development programme strives to develop
the year, more than 6,800 farmers were directly benefitted entrepreneurship qualities in rural women and guide
from various interventions. The Company facilitated them adeptly to engage in productive enterprises.
registration of a Farmers Producer Company, under the The Company organised training on entrepreneurship
name of Okhamandal Farmer Producer Company Limited development for all the women members of SHG cluster,
(OFPCL) which would benefit approximately 1,200 farmers. so that they are equipped with entrepreneurial skills and
Animal husbandry is secondary source of livelihood for can establish their respective production unit. At Mithapur,
the farmers, for which activities like Foot & Mouth disease six clusters/group enterprises have been formed. They are
vaccination, Haemorrhagic septicaemia (HS) vaccination, Bandhani, Rexene and Leather, Bead work, Jute, Block print
deworming camps and animal health camps were and Coconut Fibre products, which are also linked to Okhai
undertaken. In FY 2020-21, more than 53,000 cattle were for providing a marketing platform for the same.
covered under the cattle health and breed improvement Ensuring Environmental Integrity
initiatives.
The Company is working on maintaining ecological balance
and conserving natural resources through participatory
Non-Farm based livelihoods
approach for environmental sustainability. Biodiversity
Skill development conservation programmes continued at Mithapur with
The Company is running skill development programmes in projects such as recovery of coral reef, conservation of whale
different locations to train unemployed youth and facilitate shark, mangrove plantation, rejuvenating indigenous flora
in their employment or entrepreneurship development. and fauna and environmental education initiatives.
The vocational skill training includes Fashion & Technology, The Whale Shark project at Mithapur focusses on habitat
Welder technician, Fitter technician, Domestic electrician, study and research on migratory pattern and breeding
Beauty & Wellness, Attendant Operator Chemical Plant, biology of this fish.
Nursing Assistant, Electronics technician, Bar bending,
Formwork carpenter, Diploma in fire & safety, Mechanic During the year, 34 whale sharks caught accidentally in the
diesel, Automation, etc. The Company has set up technical fishing nets along the Saurashtra coast were rescued and
skill training institute at Mithapur which has affiliation with released taking the total rescue figure since the inception
National Skill Development Corporation (NSDC). This year, of the campaign to 813. The Company is also working with
due to Covid-19, many courses were conducted online. the Eco Clubs in schools at Mithapur to raise awareness on
The Company is also supporting Tata Strive Centre for environment conservation.
running skill development centre at Aligarh and Industrial Under the Greening programme, the Company planted
Training Institute (ITI) at Dwarka. During the year, more 1.15 lakh mangroves in Dwarka, Gujarat and Sundarbans,
than 1,600 youth were trained on different vocational skills West Bengal.
which would help them get employment or start their own
enterprises. Land development programme, water management and
conservation programmes like recharging by well recharge
Promotion and development of traditional handicrafts structures, water harvesting by check dam, community pond
structures, etc. were carried out at Gujarat.
Okhai: With the objective to create livelihood opportunities
for rural women artisans, Okhai has been able to impact The Company has established a dry waste processing plant
25,190 artisans across India. Okhai provided support to the at Mithapur, launched under the Swachh Bharat Abhiyan.
artisans through training, design development and online
retail of the crafts. Okhai worked as a bridge between the Enablers for social, economic and environmental
artisans and the customers for scaling up the sale of their development
handicraft products by understanding customer needs, Good health & well-being
manufacturing the products with the help of the artisans and Improving the health of the rural community is an important
facilitating in sale through the Okhai website and its sales part of the Company’s overall strategy. In Cuddalore
outlets. During the pandemic, to ensure livelihood for rural (Tamil Nadu), kitchen gardens were promoted. In Mambattu,
women artisans across the country, Okhai transformed to a nutrition project has been initiated with baseline anaemia
marketplace, Okhai’s sales has increased by 67%, impacting and malnutrition tests and also creating awareness through
many more artisan groups and increase in their income. 12 Nutrition clubs, followed by recipe demonstrations for VLC
The first flagship store was launched in Mumbai. volunteers, nutritional club and community members.

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